brandsaredead

About

Forgive the macabre title.

The concept for this blog emerged in 2008 from two trends: the death of the old top-down, advertising-heavy branding model, and the proliferation of conceptual fluff as businesses seek solutions in this new environment. (In-person viral marketing, anyone?) Consumers now have unparalleled access to information and ease in communication, which creates incredible opportunities for smart brands and challenges for those clinging to the old model.

The purpose of this blog is to study what is emerging. To share examples of companies that win by delivering products and services that delight customers. We’ll dive into the virtuous circle of word of mouth. We’ll watch technology, not for technology’s sake, but to note how it enables people to use their networks in new ways. And we’ll keep an eye on trends in how people think, behave, and consume in these interesting times.

About the author: Aimee Young is the head of marketing at HarvestMark, an innovative SaaS start up in Silicon Valley. She’s been marketing for fifteen years for companies including Virgin Atlantic, Time Inc., and Hewlett-Packard. She’s shared trenches with innovative partners like McKinney and Crispin, Porter + Bogusky. (Not to mention great media agencies and research firms.) Current passions include helping start ups launch and grow innovative yet pragmatic ways, customer experience design, and social enterprise. Past speaking engagements include the Harvard Business School Dynamic Women in Business Conference, Marketing Magazine’s Experiential Marketing Conference, and The Future of Luxury Summit.

Questions, comments, ideas? Connect with me on Linkedin or contact me using the form below:

2 Comments »

  1. A token of the authority blog…

    I’ve learned some new things about this subject….

    Trackback by grasscloth wallpaper samples — October 30, 2011 @ 12:57 pm | Reply

  2. Enjoyed studying this, very good stuff, thankyou .

    Comment by Insight Tours — December 11, 2011 @ 2:19 pm | Reply


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