Forgive the macabre title. Perhaps it is a bit dreary to have death in your url?
The concept for this blog emerged from two trends: the death of the old top-down, advertising-heavy branding model, and the proliferation of conceptual fluff as businesses seek solutions in this new environment. (In-person viral marketing, anyone?) Consumers now have unparalleled access to information and ease in communication, which creates incredible opportunities for smart brands and challenges for those clinging to the old model.
The purpose of this blog is to study what is emerging. To share examples of companies that win by delivering products and services that delight customers. We’ll dive into the virtuous circle of word of mouth. We’ll watch technology, not for technology’s sake, but to note how it enables people to use their networks in new ways. And we’ll keep an eye on trends in how people think, behave, and consume in these interesting times.
About the author: Aimee Young has been marketing for twelve years, for companies including Virgin Atlantic, Time Inc., and Hewlett-Packard. She’s been in the trenches with innovative partners like McKinney and Crispin, Porter + Bogusky. (Not to mention great media agencies and research firms.) Current passions include helping start ups launch and grow innovative yet pragmatic ways, customer experience design, and her social enterprise project. Past speaking engagements include the Harvard Business School Dynamic Women in Business Conference, Marketing Magazine’s Experiential Marketing Conference, and The Future of Luxury Summit.
Questions, comments, ideas? Contact Aimee using the form below:
